EXPLORING THE MEANING BEHIND ANARA - THE FUSION OF ART AND LOCAL CULTURE

From the moment ANARA Bình Tiên Golf Club unveiled its new name and brand identity, it garnered enthusiastic attention and left a beautiful impression on the golfers community, customers, and partners. Not only by the new attractive look but also the interesting and meaningful story behind the name ANARA.
Derived from the Cham ethnic language, 'Anngak' means 'art' and 'Narah' means 'Earth, world', combined with a logo design featuring the distinctive colors of the Champa national flower and the iconic architecture of Ninh Thuan's Cham Towers, ANARA embodies the mission to create an extraordinary living space where humanity harmonizes with nature and where the unique local culture is celebrated—an artful living masterpiece nestled in the heart of Binh Tien. And one of the artistic elements beautifully manifested here is the ANARA Bình Tiên Golf Club.

ANARA Bình Tiên Golf Club is gradually embracing a modern and sophisticated image, affirming its unique position and vision in elevating service quality. It aims to become the first international golf course in the region, the icon of luxury amenities in Ninh Thuan, a top destination for golfers both domestic and international. Furthermore, it shares a common goal—to contribute to the growth of tourism, economy, and services in Binh Tien region.

Moreover, this transformation signifies the consolidation of the brand identity of both the Golf Club and the high-end international mixed-use project, ANARA Binh Tien. This complex includes premium resort properties, an 18-hole golf course, 6-star and 5-star hotels, commercial and entertainment areas, wellness center, restaurants, and sports amenities. ANARA Bình Tiên's distinctive feature lies in its commitment to 'Respect for humanity and nature” where the artful living spaces harmonize with the beauty of nature, the indigenous culture is honored and interwoven into the fabric of everyday life. It is a place that defines sustainable, refined, and cultured living.

 
 

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